Atrium Staffing was founded in 1995 by Rebecca Cenni-Leventhal, in response to what she felt was missing in the staffing agency: a focus on the quality, treatment and concern for applicants and employees. Today, Atrium attracts and places the market’s highest quality candidates, and is recognized as a top boutique agency for small, mid-size and Fortune 500 companies looking to find their brightest, most diverse employees.
Though very successful, there was a lack of brand awareness for the staffing firm in areas of business, HR and payrolling. Without a strong media and thought leadership presence, Atrium was not reaching its potential to be a leader in the staffing space.
In 2011, Atrium Staffing elected Emerging Media to increase their presence in several diverse markets in order to drive new corporate customers and applicants. The staffing firm sought to increase brand awareness, develop new and recurring media opportunities and identify awards and events to demonstrate their industry and market leadership.