Liazon was one of the pioneers of the private benefits exchange for businesses, and had gained a solid mass of customers between its foundation in 2007 and 2011. The company was behind, however, in the public’s perception, lacking a substantial media presence in comparison with competitors neither as big nor as advanced as Liazon.
Liazon approached Emerging Media in 2012 with the hopes of transforming their media presence, and with three essential goals. 1) To gain a significant share of voice against competitors. 2) To play a key role in defining private benefits exchanges for both the media and business customers. 3.) To reach potential clients and business partners to expand Liazon’s business. Liazon expanded Emerging Media’s role in 2013 to raise awareness about private exchanges as well as to present Liazon and industry experts and leaders.