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  • The Huffington Post Women in Business Q&A: Susan Lindner, Founder, Emerging Media

  • Confidence Strategies for Women in PR

  • PR Pros: Here’s what coming in 2015 in the world of PR

The Huffington Post Women in Business Q&A: Susan Lindner, Founder, Emerging Media

We couldn’t be more proud to share this Huffington Post Women in Business Q&A column featuring our CEO and Founder, Susan Lindner and written by the talented Laura Dunn! Meryl and JLo are pretty excited about it too…

Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 fastest growing PR firms in NY by 2005. In 2009, recognizing the powerful advent of social media, Lotus became Emerging Media – a full service BRAND, PR, MKTG and SOCIAL agency dedicated to helping disruptive companies reach their maximum potential.

With more than 15 years experience in public relations, Susan has worked with innovative Fortune 500 brands (BP, National City Bank, Xerox), dynamic tech companies (Akamai, XMPIE, Equitrac, PokerStars), more than 40 international startups, and has helped 10 companies to get acquired in the last 10 years. The Holmes Report, Bulldog Reporter, PR News, Golden Bridge Awards, Top PR Agencies and the Stevie Awards have recognized her and her team at Emerging Media among the top ranked agencies, year after year.

Susan’s passion for helping innovators to communicate and connect began prior to her work in corporate communications, stemming from her background as an anthropologist and epidemiologist. Susan studied and worked in Central America, Southeast Asia and throughout NYC, developing and implementing disruptive programs to support social development, microfinance, entrepreneurship, and HIV/AIDS prevention.

Susan speaks four languages and is an active board member of Tricycle Magazine and the Entrepreneurs’ Organization and a volunteer teacher at the Workshop in Business Opportunities, helping minority, women and immigrant entrepreneurs to grow their businesses.

How has your life experience made you the leader you are today?
As a cultural anthropologist by training, that lens has allowed me to see different viewpoints without a lot of judgment. I’m fundamentally very curious about people and their purpose, and then weighing those viewpoints out. So for me, being a good leader is being a good listener, considering lots of unique perspectives and creating a solid strategy from there. That approach, whether it’s meeting with health workers in northern Thailand to work on AIDS campaigns or collaborating with startups on their launch campaigns, it’s about listening to people.

How has your previous employment experience aided your position at Emerging Media?
Working as an epidemiologist at the Center for Disease Control taught me how to be a disciplined leader, and instill within me the need for everyday creativity that sometimes government service does not often allow you to have. So, the rigor and objectivity in working in science was incredibly helpful to working with journalists who demand those same principles. What’s great about PR is ability to build a full story around the data in a way that moves people to respond and act.

What have the highlights and challenges been during your tenure at Emerging Media?
The highlight of growing Emerging Media is watching my team’s hard work in building incredible campaigns turn into real business results for clients. Observing a young startup going from zero to hero, and participating fully with the executives and teams of those companies to make it happen, is the most gratifying experience for me.

The challenge of running Emerging Media is always staying one step ahead of our clients’ needs. That means always anticipating their needs, even before they can express them. For example, we might see a client doing phenomenally well in the press, but with a less than robust social media presence. To me, that feels like we’re losing opportunities. It’s my job find a way to help them grow, and relentlessly get better at everything they do. We’re here to help them validate their way of disrupting their industry. That’s a 24/7 job.

What advice can you offer to women who want to start their own business?
My advice is to forget fear. Just be very clear about three things: your purpose, your vision, and your personal mission is for your own life as well as for your clients. Also, be 100% sure of your core values and be willing to send the people who do not live up to those standards on their way.

How do you maintain a work/life balance?
I don’t. I love what I do, and I do it all the time. But, I will designate screen-free times when I am with my family so that they have my undivided attention. In 2015, I’m going to try to get more balance in, but it’s a struggle.

What do you think is the biggest issue for women in the workplace?
The biggest issue for women in the workplace is looking from micro to macro. It is women inserting their incredible ideas, getting heard, and leveraging their success for promotion and that must be driven by the woman herself.

From an organizational standpoint, it is a willingness to give women the flexibility they need to be successful. So whether that is flex time, maternity time, or working from home, organizations must to respond to the needs of women in order to grow and be successful because without them, they will not remain competitive.

McKinsey & Co. did some incredible research on the impact of diversity on corporate performance in the US and Europe, and found that diverse executive boards produce greater success for customers and shareholders alike. We’re talking 53% higher return on equity and 14% higher EBIT margins. We know that including women, and giving them the reigns makes business sense. Owning our rightful and earned place is personal and institutional initiative that should be a priority for smart women and smart companies everywhere.

How has mentorship made a difference in your professional and personal life?
One of my greatest joys is mentoring young employees at Emerging Media and watching them grow. I look to other entrepreneurs to help me watch out for pitfalls in my own entrepreneurial journey. I think it’s critical to have people support you and challenge you, but most of all, to hold you accountable to obtain your long-term goals. I’m lucky that my team does that for me as I hope to do it for them.

Which other female leaders do you admire and why?
I admire Marissa Mayer at Yahoo! because I think she is the one person capable of bringing that company back to its former glory, and beyond. She has increased mobile advertising revenues from $125M million when she started to a projected $1.2 billion this year, and is set to surpass Twitter in mobile ad share in 2015, behind Google and Facebook. Few could have seen that coming, or done it in the last 5 years.

Sheryl Sandberg, the COO of Facebook, who helped expand the global vision for Facebook that Mark Zuckerberg could not have achieved on his own. And lastly, I admire Oprah because she taught women that they could be who they are while being incredibly successful, and that true success is purpose driven success.

What do you want Emerging Media to accomplish in the next year?
Our big hairy, audacious goal is to be the number one agency for disruptive companies. So whether that’s in 2015, or that’s a longer-term goal, that is always our goal. We want Emerging Media to be the best place to work for people who share that vision as much as for the companies that we serve. Most importantly, I want us all to enjoy the ride.

Read the full article here.

It’s Official! Welcome to EM’s New Website Experience

Advantages Leads Redesign and Launch of Emerging Media’s Innovative Website for Disruptive Companies

QUEENS, NY – February 3, 2015 –   Marketing, branding and design agency, Advantages, today announced the official launch of Emerging Media‘s new corporate website, aimed to attract the most disruptive companies in today’s technology markets. An award-winning branding, PR, marketing and social media agency, Emerging Media creates breakthrough connections for clients withthe top influencers and opportunities in their industries. With the support of the Advantages ‘purpose-driven’ marketing methodology, the new site reflects Emerging Media’s passion and vision to aid innovative companies on their journeys to disruption.

“We believe that brands must lead with their ‘why,’ so it was critical for my team to capture Emerging Media’s core purpose within every facet of the website,” said Fran Biderman-Gross, CEO and founder, Advantages. “We wanted this site to be a natural extension of EM’s identity: the inherent connectors who forge the way for disruptive companies to make their mark in the world.”

The new site displays a clean appearance, with enhancements to both visual display and page interaction. Visitors can easily identify icons that quickly link them to Emerging Media’s social media profiles on Google+, Facebook, Twitter, Instagram and LinkedIn, and the agency blog is now home to vital content for industry professionals and disruptors alike. Additionally, the Emerging Media’s trademarked Connect4™ strategy of a proper brand foundation, lead-generating marketing, awareness building PR and an engaged social community makes its official public debut on the site.

“Our new website truly represents who we are — sleek, energetic, creative, passionate and true connectors to today’s disruptive businesses,” said Susan Lindner, CEO and founder, Emerging Media. “The Advantages team expertly guided us through the design strategy and integration of our key messages to match their beautiful design vision; we couldn’t be more pleased with the end result as well as the prospects and employees it will attract.”

About Advantages:
Advantages is a purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act. Founded in 1992 as a home grown printing company, Advantages has since expanded its business and expertise into its Advantages Purpose Discovery™ branding, marketing strategy, print and production and brand management. Lead by CEO, founder and Strategista, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers for their clients. Visit www.advantages.net and follow us on Twitter @getnoticedNY.

Emerging Media Appoints Seasoned Vet David Wheeler as Account Director

David-Wheeler-HeadshotRetired U.S. Army Major David Wheeler has joined the agency as its Account Director. David will assist in driving new business opportunities, lead client relations efforts and create strategic PR and marketing plans for Emerging Media’s groundbreaking clients. Additionally, Wheeler will work alongside CEO Susan Lindner to grow the agency’s reach with disruptive companies and expand its video and multimedia capabilities for its clients.

“David’s combination of military discipline, original thinking and ambition for guiding innovative companies is truly unique in our business,” said CEO Susan Lindner. “He’s a proven mentor, leader and a true strategist that will make the perfect fit for our clients and creative teams alike.”

David brings to Emerging Media more than 20 years of domestic and international public relations, marketing and communications experience from the healthcare, pharma, education, retail and public sectors. Before joining Emerging Media, David served as the director of Media and Public Relations for NYIT where he developed and executed marketing and public relations strategies, led crisis communications efforts and conducted media training with university leadership.

Prior to serving as the deputy chief of Corporate Communications the U.S. Army Corps of Engineers, Major Wheeler served as a press officer for 18 years in the U.S. Army where he led and trained dozens of press officers nationwide. He also managed national press conferences for returning veterans from Iraq and Afghanistan. While stationed at the Pentagon, David developed the public service announcements for the 50th Anniversary of the Korean War Commemoration that included influential military figures, celebrities and President Bill Clinton, filmed at the White House.

“I have the privilege to work alongside terrific young talent at Emerging Media who are focused on the innovative techniques and technologies that achieve groundbreaking results for our clients,” said Account Director David Wheeler. “I’m energized to bring a breath of fresh strategy to the tech sector, while growing the agency’s roster of clients and award-winning campaigns.”

See full press release here.

Emerging Media Strikes Gold Three Years in a Row

AGENCY WINS 2014 GOLDEN BRIDGE AWARD
FOR MEDIA COVERAGE CAMPAIGN OF THE YEAR

Emerging Media, a full-service public relations, marketing, branding and social media agency won the Gold Award in the 2014 Golden Bridge Awards for the Best Media Coverage Campaign of the Year and Bronze for the Best B2B Campaign of the Year. Emerging Media’s strategic thought leadership campaign and solid relationships with top-tier journalists helped its client Liazon to be seen as a leader in private benefits exchange market and support its acquisition by consulting powerhouse Towers Watson for $215 million in 2013.

“Our passion is working with disruptors like Liazon – companies that harness an innovative, forward-looking vision, and then use it to truly alter an industry for the better,” said Susan Lindner, CEO, Emerging Media. “By developing creative campaigns, riding the news cycle and working closely with the company founders and exceptional marcom team, we built a winning foundation for exceptional results. Helping our clients connect to right audiences and get results is what drives us every day.”

Over its three-year engagement, Emerging Media has maximized Liazon’s credibility with their key target audiences of brokers, employers, and health insurance companies. By positioning Liazon’s co-founders as thought leaders, both became recognized as key sources of expertise in private exchanges as well as the future of health benefits. Liazon executives appeared in top-tier business and insurance trade publications, including The New York Times, Bloomberg, CFO Magazine, Forbes, Inc., and USA Today. The campaign ultimately doubled Liazon’s share of voice in an increasingly competitive market.

The Golden Bridge Awards celebrate the world’s best in organizational performance, products and services. More than 40 international professionals from a broad spectrum of industries judged the 2013 Golden Bridge Business Awards.

About Emerging Media:

Emerging Media is an award-winning full service PR, branding, marketing and social media agency, that helps the visionaries and entrepreneurial leaders of today’s B2B and B2C companies make their mark in the ever-changing media landscape. With its trademarked Connect4® strategy, Emerging Media helps its clients to create a solid foundation that helps their business to rise above competitors to market leadership. Emerging Media is a certified Women’s Business Enterprise, the winner of the 2012 Golden Bridge Award for Consumer Launch Campaign of the Year, and is ranked among the Best in Mobile and Wireless by Top PR Firms in 2013. Visit www.emergingmediapr.com and follow us on Twitter @emergingmediapr.

About the Golden Bridge Awards:

The Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program, honoring the best companies in every major industry from large to small and new start-ups in North America, Europe, Middle East, Africa, Asia-Pacific, and Latin America. The awards honor and generate industry wide recognition of the achievements and positive contributions of organizations and businesses worldwide.