What's New?

  • iOffice Taps Emerging Media as Agency of Record for Strategic Communications to Reach the C-Suite

  • Advantages Appoints Emerging Media as Its PR Agency of Record

  • New Client Announcement! Babbler Appoints Emerging Media

iOffice Taps Emerging Media as Agency of Record for Strategic Communications to Reach the C-Suite

iOffice, the only people-driven integrated workplace management solution (IWMS) designed for the commercial real estate industry, has tapped Emerging Media as its Agency of Record. Emerging Media, an award-winning branding, PR, marketing, and social media agency, will handle iOffice’s strategic messaging, thought leadership and public relations efforts for the company.

Elizabeth Dukes and Don Traweek, former Pitney Bowes executives and authors of Wide Open Workspaces co-founded iOffice in 2000 with the mission is to unleash the full potential of the workforce and the workplace. Today, iOffice helps facilities management leaders and C-suite executives at 1,500 global businesses to manage, plan and grow their businesses with a unique SaaS-based platform that is unrivaled in the industry. Growing at a pace of 25% year over year, iOffice touches more than 2.1 million users around the globe.

“We’re so excited to welcome Emerging Media to the iOffice team,” said iOffice Co-Founder Elizabeth Dukes. “We’re confident in Emerging Media’s ability to create connections for iOffice that will elevate us to a new level of awareness in the market with business leaders who share our vision.”

Over the next year, iOffice will be expanding its presence at the industry’s most critical events, speaking at the International Facilities Management Association (IFMA) and Tradeline Conferences about unleashing human potential at work and presenting at CoreNet and upcoming IFMA webinars. They plan to expand their support to the iOffice community, in their marketing, sales and customer service efforts with additional channel partners, a new website, and a user community initiative to gain more feedback from FM leaders.

“How and where we work is changing dramatically, and after learning about the industry, it was clear that iOffice was the Tesla of facilities management software space. I knew we had to work with them,” said Susan Lindner, founder and CEO of Emerging Media. “We’re eager to get them the attention they deserve for their incredible and industry-changing software.”

Emerging Media builds its communications strategies around its Connect4™ program that harnesses the power of branding, PR, marketing and social media to propel brands to the next level of market leadership. By creating a custom roadmap for success for each client, Emerging Media dives into the competitive landscape, building authentic relationships with key influencers. The agency will direct all of iOffice’s messaging, media and thought leadership efforts, as well as manage executive speaking opportunities, conferences, and awards.

See original press release here.

Advantages Appoints Emerging Media as Its PR Agency of Record

Advantages, a purpose-driven design, marketing, and branding agency, tapped Emerging Media as its Agency of Record. Emerging Media, an award-winning branding, PR, marketing, and social media agency, to handle Advantages’ strategic messaging, thought leadership and public relations efforts for the company.

Advantages is a purpose-driven marketing agency building physical brand experiences that move people to act. With more than 20 years of experience, Advantages is a team of thoughtful and engaged individuals, who exist to uncover each brand’s unique purpose, showing the myriad ways to communicate that purpose and get noticed.

“As marketers ourselves, we have an extremely high standard in working with another agency to set and reach our goals,” said Advantages CEO and Founder, Fran Biderman-Gross. “Only Emerging Media met that standard with their proven Connect4 process, but it was their passion, experience and true partnership to helping us get noticed that sealed the deal.”

Over the next year, Biderman-Gross will be involved in several high profile speaking engagements in collaboration with Simon Sinek’s ‘Start With WHY’ organization. Sinek is the famed leadership expert, TED speaker and author of the bestseller, “Start With Why.” Biderman-Gross will share her own experience of his trademarked ‘Golden Circle’ approach, and share specific strategies and tactics to help more companies dive deeply into discovering their purpose.

“I knew that Advantages had something special when they helped me discover my professional ‘why’,” said Susan Lindner, founder and CEO of Emerging Media. “Understanding how we ‘Create Incredible Connections’ for our clients was the cornerstone of our mission, vision, and values, and our team is passionate about sharing their process and successes with the press.”

Emerging Media builds its communications strategies around its Connect4™ program that harnesses the power of branding, PR, marketing and social media to propel brands to the next level of market leadership. By creating a custom roadmap for success for each client, Emerging Media dives into the competitive landscape, building authentic relationships with key influencers. The agency will direct all of Advantages’ media and thought leadership efforts, as well as manage speaking opportunities, conferences, and awards.

See original press release here.

New Client Announcement! Babbler Appoints Emerging Media

Babbler, the first real-time media relations platform for the digital age, tapped Emerging Media as its Agency of Record. Emerging Media, an award-winning branding, PR, marketing, and social media agency, will handle Babbler’s strategic messaging, media, marketing and public relations efforts for the company.

Founded by sisters Hannah Oiknine and Sarah Azan, the entrepreneurial PR pros recognized a fundamental problem: there are 5 publicists for every reporter in America and PR messages are not getting through. While media has gone digital, PR pros continue to contact reporters with emails that go unread and share content in numerous platforms that waste time and resources. Babbler is the only opt-in network that lets media and PR pros instantly share news, content and messages in a single platform. By moving PR out of the inbox, Babbler is helping journalists and PR professionals meaningfully connect.

“We’re so excited to be working with Emerging Media; they truly understand our vision for transforming media relations for the digital age,” said Babbler CEO and co-Founder, Hannah Oiknine. “I am confident in Emerging Media’s abilities to expand our presence in the US with our target markets.”

Emerging Media builds its communications strategies around its Connect4™ program that harnesses the power of branding, PR, marketing and social media to propel brands to the next level of market leadership. By creating a custom roadmap for success for each client, Emerging Media dives into the competitive landscape, building authentic relationships with key influencers. The agency will direct all of Babbler’s media and thought leadership efforts, as well as manage speaking opportunities, conferences, and awards.

“Babbler will be a true disruptor for our industry and we’re honored to share their breakthrough platform with other agencies and brands who will benefit from long awaited shift in media relations,” said Susan Lindner, Founder and CEO of Emerging Media. “Emerging Media and Babbler both believe that the PR industry needs to evolve with the times.”

More About Babbler
Babbler is the first real-time media relations platform for the digital age that helps PR and media professionals communicate better. It is the only opt-in network that lets both groups instantly shares news, content and messages in a single platform. Our B2B service is available for all industries: companies with internal PR resources (all sectors and sizes), PR agencies (consumer and corporate) and PR and media freelancers. Babbler won the French 2013Microsoft Imagine Cup and is listed in Challenges Magazine’s 2014 Top 100 Best Start-ups To Invest In. Babbler has received significant investment to date from Fred & Farid Group, Fashion Capital Partners and high-level angel investors in the PR and advertising industries. Visit www.babbler.us and follow us on Twitter @Babbler_rp and Facebook @BabblerRP.

See original press release here.

New Client Announcement! Notegraphy Appoints Emerging Media as Agency of Record

Notegraphy, the only social posting app designed to help end-users, brands, agencies, celebrities and events to dramatically improve follower engagement, tapped Emerging Media as its Agency of Record. Emerging Media, an award-winning PR, marketing, branding and social media agency, will handle Notegraphy’s strategic messaging, media, marketing and public relations efforts for the company.

Notegraphy was born in HerraizSoto&Co, the top creative digital shop in Spain, and hatched in its incubator by the collection of creative geniuses behind Ommwriter. With more than 500,000 users worldwide, agencies, brands, celebrities and event producers use it every day to dramatically increase engagement with their communities, beautifully and effortlessly.

“We’re so thrilled to have Emerging Media on the Notegraphy team; they truly understand our vision for reaching the enterprise market,” said Notegraphy co-Founder and CEO Marzban Cooper. “I am confident in Emerging Media’s abilities to expand our presence in the US with our target markets.

Emerging Media builds its communications strategies around its Connect4 program that harnesses the power of branding, PR, marketing and social media to propel brands to the next level of market leadership. By creating a custom roadmap for success for each client, Emerging Media dives into the competitive landscape, building authentic relationships with key influencers. The agency will direct all of Notegraphy’s PR and thought leadership efforts, as well as manage speaking opportunities, conferences and awards.

“Notegraphy is a visionary in their space and we’re honored to be working with them,” said Founder and CEO of Emerging Media, Susan Lindner. “Emerging Media and Notegraphy have a shared interest in differentiating brand through the power of social media.”

See full press release here.

Tell Your Company’s Story Using The Power of PR

Susan spent some time with the folks at BE Furniture, and gave them some insights into the wonderful world of PR. Check it out!

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WHO IS SUSAN LINDNER AND THE KEY TAKEAWAYS IN THIS EPISODE?

If you’re struggling or challenged with your PR strategies or want to really make the most out of it, then this episode is for you. Today, we’re going to have a chat with Emerging Media co-founder, Susan Lindner.

In this interview you’ll get to know:

  • How Susan started Emerging Media
  • What she thinks about culture
  • Why she things entrepreneurs are born out of adversity
  • How she transitioned from public health and anthropology to becoming an entrepreneur
  • Why she loves working with the underdogs

THE QUESTIONS

[3:58] What was the culture like as you had to navigate from the emerging world, from your philanthropic background to the corporate America?
Answer: Yeah, it’s been a very interesting transition working in non-profit organizations, big organizations like Memorial Sloan Kettering or Mount Sinai Hospital and then going to work in non-international non-profit organizations. Just looking at the organizational structure of those types of places, they begin with very solid tracks of how work gets done, information gets processed and how creativity bubbles up to the surface. For me, I enjoy working in those places because you need those structures in order to advance for it in healthcare and medicine. Going off the off the rails like a creative entrepreneur is not always the best way to deliverhealthcare certainly.

[7:25] When you look at the culture of this company, you walk in the door; can you share with our listeners some of the things that you see really positive, some of the things you say, “I don’t think so.” Some of the things you say, “We can make that better by just a couple of tweaks.?
Answer: Yeah, in many cases. It’s recognizing that dynamic and the rough I think and there’s glimmer out there from the physical manifestation. Often times when you walk in the room, you asked yourself whether or not this is a culture that allows creativity to shine through. You can walk by someone’s desk and see whether or not they’ve decorated it. Maybe whether a birthday was celebrated or a particular event in an employee’s life like their recent wedding and maybe there’s little pictures around or maybe co-workers have given gifts or maybe there’s a giant mirror on the wall that someone decided to paint or even just spray paint on the wall.” 

[13:32] What tips do you have for the entrepreneurs who are listening that says if there’s a couple things you need to do, here’s what they are. What would that be Susan??
Answer: So a couple of things they need to do in order to be successful is, first and foremost, they need to understand that while they’re busy disrupting, they need slowly, they need a couple of things. One, they need oxygen. They need brand awareness. They need for people to know that they exist while they’re toiling away into security. We helped them with the map using the media of foil for that. So we feel it’s really important that they’re recognized by the world and how they seek to change it. So that’s step one. 

Hear the full podcast here.

The Huffington Post Women in Business Q&A: Susan Lindner, Founder, Emerging Media

We couldn’t be more proud to share this Huffington Post Women in Business Q&A column featuring our CEO and Founder, Susan Lindner and written by the talented Laura Dunn! Meryl and JLo are pretty excited about it too…

Susan Lindner founded the award-winning Lotus Public Relations in 2002 in the midst of the first burst tech bubble, growing it into one of the top 20 fastest growing PR firms in NY by 2005. In 2009, recognizing the powerful advent of social media, Lotus became Emerging Media – a full service BRAND, PR, MKTG and SOCIAL agency dedicated to helping disruptive companies reach their maximum potential.

With more than 15 years experience in public relations, Susan has worked with innovative Fortune 500 brands (BP, National City Bank, Xerox), dynamic tech companies (Akamai, XMPIE, Equitrac, PokerStars), more than 40 international startups, and has helped 10 companies to get acquired in the last 10 years. The Holmes Report, Bulldog Reporter, PR News, Golden Bridge Awards, Top PR Agencies and the Stevie Awards have recognized her and her team at Emerging Media among the top ranked agencies, year after year.

Susan’s passion for helping innovators to communicate and connect began prior to her work in corporate communications, stemming from her background as an anthropologist and epidemiologist. Susan studied and worked in Central America, Southeast Asia and throughout NYC, developing and implementing disruptive programs to support social development, microfinance, entrepreneurship, and HIV/AIDS prevention.

Susan speaks four languages and is an active board member of Tricycle Magazine and the Entrepreneurs’ Organization and a volunteer teacher at the Workshop in Business Opportunities, helping minority, women and immigrant entrepreneurs to grow their businesses.

How has your life experience made you the leader you are today?
As a cultural anthropologist by training, that lens has allowed me to see different viewpoints without a lot of judgment. I’m fundamentally very curious about people and their purpose, and then weighing those viewpoints out. So for me, being a good leader is being a good listener, considering lots of unique perspectives and creating a solid strategy from there. That approach, whether it’s meeting with health workers in northern Thailand to work on AIDS campaigns or collaborating with startups on their launch campaigns, it’s about listening to people.

How has your previous employment experience aided your position at Emerging Media?
Working as an epidemiologist at the Center for Disease Control taught me how to be a disciplined leader, and instill within me the need for everyday creativity that sometimes government service does not often allow you to have. So, the rigor and objectivity in working in science was incredibly helpful to working with journalists who demand those same principles. What’s great about PR is ability to build a full story around the data in a way that moves people to respond and act.

What have the highlights and challenges been during your tenure at Emerging Media?
The highlight of growing Emerging Media is watching my team’s hard work in building incredible campaigns turn into real business results for clients. Observing a young startup going from zero to hero, and participating fully with the executives and teams of those companies to make it happen, is the most gratifying experience for me.

The challenge of running Emerging Media is always staying one step ahead of our clients’ needs. That means always anticipating their needs, even before they can express them. For example, we might see a client doing phenomenally well in the press, but with a less than robust social media presence. To me, that feels like we’re losing opportunities. It’s my job find a way to help them grow, and relentlessly get better at everything they do. We’re here to help them validate their way of disrupting their industry. That’s a 24/7 job.

What advice can you offer to women who want to start their own business?
My advice is to forget fear. Just be very clear about three things: your purpose, your vision, and your personal mission is for your own life as well as for your clients. Also, be 100% sure of your core values and be willing to send the people who do not live up to those standards on their way.

How do you maintain a work/life balance?
I don’t. I love what I do, and I do it all the time. But, I will designate screen-free times when I am with my family so that they have my undivided attention. In 2015, I’m going to try to get more balance in, but it’s a struggle.

What do you think is the biggest issue for women in the workplace?
The biggest issue for women in the workplace is looking from micro to macro. It is women inserting their incredible ideas, getting heard, and leveraging their success for promotion and that must be driven by the woman herself.

From an organizational standpoint, it is a willingness to give women the flexibility they need to be successful. So whether that is flex time, maternity time, or working from home, organizations must to respond to the needs of women in order to grow and be successful because without them, they will not remain competitive.

McKinsey & Co. did some incredible research on the impact of diversity on corporate performance in the US and Europe, and found that diverse executive boards produce greater success for customers and shareholders alike. We’re talking 53% higher return on equity and 14% higher EBIT margins. We know that including women, and giving them the reigns makes business sense. Owning our rightful and earned place is personal and institutional initiative that should be a priority for smart women and smart companies everywhere.

How has mentorship made a difference in your professional and personal life?
One of my greatest joys is mentoring young employees at Emerging Media and watching them grow. I look to other entrepreneurs to help me watch out for pitfalls in my own entrepreneurial journey. I think it’s critical to have people support you and challenge you, but most of all, to hold you accountable to obtain your long-term goals. I’m lucky that my team does that for me as I hope to do it for them.

Which other female leaders do you admire and why?
I admire Marissa Mayer at Yahoo! because I think she is the one person capable of bringing that company back to its former glory, and beyond. She has increased mobile advertising revenues from $125M million when she started to a projected $1.2 billion this year, and is set to surpass Twitter in mobile ad share in 2015, behind Google and Facebook. Few could have seen that coming, or done it in the last 5 years.

Sheryl Sandberg, the COO of Facebook, who helped expand the global vision for Facebook that Mark Zuckerberg could not have achieved on his own. And lastly, I admire Oprah because she taught women that they could be who they are while being incredibly successful, and that true success is purpose driven success.

What do you want Emerging Media to accomplish in the next year?
Our big hairy, audacious goal is to be the number one agency for disruptive companies. So whether that’s in 2015, or that’s a longer-term goal, that is always our goal. We want Emerging Media to be the best place to work for people who share that vision as much as for the companies that we serve. Most importantly, I want us all to enjoy the ride.

Read the full article here.