According to Hootsuite, one quarter of the entire world’s population uses social media. Last year alone, there were 1.2 billion Facebook users – that’s more than the population of the United States, Mexico and South America…combined! There were also 225 million twitter users and 150 million people on Instagram – that’s more than half our country’s population!
Social media is changing constantly, with exciting new apps, tools and partnerships. Are you in tune with the pulse of social media?
It’s All About the Benjamins!
We should have known that it wouldn’t be long before social media networks would be picking at our wallets. Don’t be alarmed, you will not have to pay to use these sites…yet. Rather, these platforms are making exchanging money between friends and family even easier.
Back in October of 2014, Twitter cooperated with Groupe BPCE, the second largest banking group in France, to allow those with a French bank account and a Twitter account to send money by posting a single tweet. Disclaimer, this is not an official partnership between the two parties.
During mid-November, the mobile messaging corporation, Snapchat, announced their partnership with Square, a mobile payments company based in California. The collaboration, called Snapcash, allows users to send money to friends through linked debit cards.
Apple also recently launched its own payment service. Apple Pay offers users an efficient, safe and private way to pay by adding a credit or debit card to Passbook on select Apple devices.
Facebook’s Messenger App will reportedly support payments…coming soon!
Ever worried about getting caught using Facebook at work? Well, that may not be a concern for much longer. Facebook is currently developing a business-oriented version of the already popular social networking site that draws in 1.35 billion monthly users.
“Facebook at Work” will allow users to have both a separate personal and professional profile. The service includes old features like groups and a newsfeed, but will also include document cooperation.
The new version of the social network uses Microsoft’s Yammer and Salesforce.com’s Chatter as inspiration, along with veteran LinkedIn, and is expected to go public during 2015.
Keep An Eye Out For:
- More social media and payment services partnerships
- Facebook at Work
- More niche social networks