AGENCY WINS 2014 GOLDEN BRIDGE AWARD
FOR MEDIA COVERAGE CAMPAIGN OF THE YEAR
Emerging Media, a full-service public relations, marketing, branding and social media agency won the Gold Award in the 2014 Golden Bridge Awards for the Best Media Coverage Campaign of the Year and Bronze for the Best B2B Campaign of the Year. Emerging Media’s strategic thought leadership campaign and solid relationships with top-tier journalists helped its client Liazon to be seen as a leader in private benefits exchange market and support its acquisition by consulting powerhouse Towers Watson for $215 million in 2013.
“Our passion is working with disruptors like Liazon – companies that harness an innovative, forward-looking vision, and then use it to truly alter an industry for the better,” said Susan Lindner, CEO, Emerging Media. “By developing creative campaigns, riding the news cycle and working closely with the company founders and exceptional marcom team, we built a winning foundation for exceptional results. Helping our clients connect to right audiences and get results is what drives us every day.”
Over its three-year engagement, Emerging Media has maximized Liazon’s credibility with their key target audiences of brokers, employers, and health insurance companies. By positioning Liazon’s co-founders as thought leaders, both became recognized as key sources of expertise in private exchanges as well as the future of health benefits. Liazon executives appeared in top-tier business and insurance trade publications, including The New York Times, Bloomberg, CFO Magazine, Forbes, Inc., and USA Today. The campaign ultimately doubled Liazon’s share of voice in an increasingly competitive market.
The Golden Bridge Awards celebrate the world’s best in organizational performance, products and services. More than 40 international professionals from a broad spectrum of industries judged the 2013 Golden Bridge Business Awards.
About Emerging Media:
Emerging Media is an award-winning full service PR, branding, marketing and social media agency, that helps the visionaries and entrepreneurial leaders of today’s B2B and B2C companies make their mark in the ever-changing media landscape. With its trademarked Connect4® strategy, Emerging Media helps its clients to create a solid foundation that helps their business to rise above competitors to market leadership. Emerging Media is a certified Women’s Business Enterprise, the winner of the 2012 Golden Bridge Award for Consumer Launch Campaign of the Year, and is ranked among the Best in Mobile and Wireless by Top PR Firms in 2013. Visit www.emergingmediapr.com and follow us on Twitter @emergingmediapr.
About the Golden Bridge Awards:
The Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program, honoring the best companies in every major industry from large to small and new start-ups in North America, Europe, Middle East, Africa, Asia-Pacific, and Latin America. The awards honor and generate industry wide recognition of the achievements and positive contributions of organizations and businesses worldwide.