Advantages Leads Redesign and Launch of Emerging Media’s Innovative Website for Disruptive Companies
QUEENS, NY – February 3, 2015 – Marketing, branding and design agency, Advantages, today announced the official launch of Emerging Media‘s new corporate website, aimed to attract the most disruptive companies in today’s technology markets. An award-winning branding, PR, marketing and social media agency, Emerging Media creates breakthrough connections for clients withthe top influencers and opportunities in their industries. With the support of the Advantages ‘purpose-driven’ marketing methodology, the new site reflects Emerging Media’s passion and vision to aid innovative companies on their journeys to disruption.
“We believe that brands must lead with their ‘why,’ so it was critical for my team to capture Emerging Media’s core purpose within every facet of the website,” said Fran Biderman-Gross, CEO and founder, Advantages. “We wanted this site to be a natural extension of EM’s identity: the inherent connectors who forge the way for disruptive companies to make their mark in the world.”
The new site displays a clean appearance, with enhancements to both visual display and page interaction. Visitors can easily identify icons that quickly link them to Emerging Media’s social media profiles on Google+, Facebook, Twitter, Instagram and LinkedIn, and the agency blog is now home to vital content for industry professionals and disruptors alike. Additionally, the Emerging Media’s trademarked Connect4™ strategy of a proper brand foundation, lead-generating marketing, awareness building PR and an engaged social community makes its official public debut on the site.
“Our new website truly represents who we are — sleek, energetic, creative, passionate and true connectors to today’s disruptive businesses,” said Susan Lindner, CEO and founder, Emerging Media. “The Advantages team expertly guided us through the design strategy and integration of our key messages to match their beautiful design vision; we couldn’t be more pleased with the end result as well as the prospects and employees it will attract.”
Advantages is a purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act. Founded in 1992 as a home grown printing company, Advantages has since expanded its business and expertise into its Advantages Purpose Discovery™ branding, marketing strategy, print and production and brand management. Lead by CEO, founder and Strategista, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers for their clients. Visit www.advantages.net and follow us on Twitter @getnoticedNY.