Babbler, the first real-time media relations platform for the digital age, tapped Emerging Media as its Agency of Record. Emerging Media, an award-winning branding, PR, marketing, and social media agency, will handle Babbler’s strategic messaging, media, marketing and public relations efforts for the company.
Founded by sisters Hannah Oiknine and Sarah Azan, the entrepreneurial PR pros recognized a fundamental problem: there are 5 publicists for every reporter in America and PR messages are not getting through. While media has gone digital, PR pros continue to contact reporters with emails that go unread and share content in numerous platforms that waste time and resources. Babbler is the only opt-in network that lets media and PR pros instantly share news, content and messages in a single platform. By moving PR out of the inbox, Babbler is helping journalists and PR professionals meaningfully connect.
“We’re so excited to be working with Emerging Media; they truly understand our vision for transforming media relations for the digital age,” said Babbler CEO and co-Founder, Hannah Oiknine. “I am confident in Emerging Media’s abilities to expand our presence in the US with our target markets.”
Emerging Media builds its communications strategies around its Connect4™ program that harnesses the power of branding, PR, marketing and social media to propel brands to the next level of market leadership. By creating a custom roadmap for success for each client, Emerging Media dives into the competitive landscape, building authentic relationships with key influencers. The agency will direct all of Babbler’s media and thought leadership efforts, as well as manage speaking opportunities, conferences, and awards.
“Babbler will be a true disruptor for our industry and we’re honored to share their breakthrough platform with other agencies and brands who will benefit from long awaited shift in media relations,” said Susan Lindner, Founder and CEO of Emerging Media. “Emerging Media and Babbler both believe that the PR industry needs to evolve with the times.”
More About Babbler
Babbler is the first real-time media relations platform for the digital age that helps PR and media professionals communicate better. It is the only opt-in network that lets both groups instantly shares news, content and messages in a single platform. Our B2B service is available for all industries: companies with internal PR resources (all sectors and sizes), PR agencies (consumer and corporate) and PR and media freelancers. Babbler won the French 2013Microsoft Imagine Cup and is listed in Challenges Magazine’s 2014 Top 100 Best Start-ups To Invest In. Babbler has received significant investment to date from Fred & Farid Group, Fashion Capital Partners and high-level angel investors in the PR and advertising industries. Visit www.babbler.us and follow us on Twitter @Babbler_rp and Facebook @BabblerRP.
See original press release here.