The Challenge

Advantages is a purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act. Founded in 1992 as a home grown printing company, Advantages has since expanded its business and expertise into its Purpose Discovery branding, marketing strategy, print and production and brand management. Lead by CEO, Founder and Strategista Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers for their clients.

For 20+ years, Advantages has created beautiful and award-worthy campaigns and marketing material. They grew to become the agency that gets you noticed, but they never thought to do it for themselves.

Wanting to bring in new clients and get noticed for what they’re great at – Purpose-driven marketing – Advantages knew they had to enlist the help of an outside agency that could guide them to the market validation they wanted.

Enter Emerging Media. With 15 years of experience and an established partner agency, Advantages knew that Emerging Media was the agency to help Advantages to get noticed for their work.

  • Results

    After six months of working together, Advantages won 15 industry awards including the Hermes, Marcom, The Communicator, The AVA Digital, Davey and W3 Awards and PPAI Awards. Also, Advantages made the 2015 Inc. 5000 list of America’s Fastest-Growing Private Companies for the first time. Advantages was in the top 22% of the list with three-year sales growth of 383% and ranked among the top 100 companies in New York.

    Advantages has the market validation to prove that they are a force in the industry and a proven process to bring them success year after year.

  • Strategy

    Emerging Media knew that the best way to get Advantages the third-party validation they wanted was to build a robust awards program. We created a three-phased strategy that would effectively get Advantages noticed and allow them to continue applying for killer awards for years to come.

    • Phase 1: Research the appropriate industry awards and build a calendar of upcoming submission deadlines
    • Phase 2: Develop noteworthy case studies, photos and physical artifacts that would grab the attention of the awards judges.
    • Phase 3: Create a submission process and “Awards Playbook” that would set Advantages up for a future of award-winning success.

Case Studies